I was thinking about beer the other day, more so about what the brand of beer one chooses to drink says about the drinker.
I drink a lot of european and beers from microbreweries. from this, one can deduce that I am some kind of pretentious hipster twat which of course has some truth in it for if you were to walk into the room at this very moment, you would notice that I am wearing rather tight jeans which is the mark of a hipster.
boutique beers and tight jeans does not a hipster make. I wear tight jeans because i have great legs for it. a fact that i have been told on numerous occasions and if this be the case, why not flaunt it and why not flaunt it in a brunswick street pub drinking German beer.
I drink different beers to experience a wide range of flavours, from the German weissbier to an English Lager. I drink microbrewery beer out of respect for the brewing process. I drink my Dad's homebrew because he offers it to me and I'm to polite to refuse.
My brother in law drinks Budweiser which has been liked by some as making love in a canoe, (I shan't elaborate on this to its proper extent, what is implied is that the beer is "fornicating close to water) he almost exclusively this american variety. I don't mean to judge him based on his choice of brew however I wish to make not of the advertising slogan of the aforesaid beer.
Budweiser markets itself as "the king of beers." I find this odd. To think that the most popular beer in the worlds foremost republic would market itself as "king" seem sat odds with the US system of government. Budweiser should be calling itself "the president of beers," but then I realised, for a beer to be president, someone has to vote for said president which rather a lot of hassle. there i the whole election thing which could result in Budweiser having to change its marketing every four years.
based on this, I can see why they went with the king option. they could simply declare it "king" and no one could refute it.
I am looking forward too the day when another beer rises up and declares itself king, there would be a brewing war of the roses. two giants of brewing go up against each other only to have a small micro brewery ride in from afar and usurp the crown creating a mighty kingdom of hipsters in the process.
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